Currently, one of the important tools for socio-economic development and successful positioning of the Altai Territory is the formation and effective promotion of its image. The study of expert views and analysis of the opinions of a number of respondents allow us to conclude that the image that has developed in the minds of consumers, the associations and sensations that arise in the process of real or virtual communication, for example, with territorial affiliation, industry, and specific products and services produced in the region, allow us to identify its among many other regions. The study showed that it is necessary to purposefully create vibrant regional brands that contribute to the formation of a positive image of the territory. This process requires the systematic work of authorities with the involvement of marketers, economists, specialists in the field of management, advertising, public relations, representatives of the business community, and others with authority and professional knowledge in various fields of experts, as well as the media and the active population.