The article presents the results of the linguoaxiological diagnostics of the Russian media supertext segment, joined by the chronotope category and the theme of the AFU counteroffensive. It is established that the common feature of the supertext is the expansion of military vocabulary. It is proved that the axiological labeling of speech means depends on the strategic positions of collective actors. As a result of the analysis, the systematization of the verbalized values of Russians was carried out, the ideological foundations of the axiological lexicon of the Ukrainian side and the collective West were revealed, options for the development and resolution of the Ukrainian conflict were identified.