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Вестник Воронежского государственного университета: Серия экономика и управление
Article . 2020 . Peer-reviewed
Data sources: Crossref
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Вестник Воронежского государственного университета: Серия экономика и управление
Article
License: CC BY
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Вестник Воронежского государственного университета: Серия экономика и управление
Article . 2020
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ОСОБЕННОСТИ КОМПЛЕКСА МАРКЕТИНГА НА МЕЖДУНАРОДНОМ РЫНКЕ ПАССАЖИРСКИХ АВИАПЕРЕВОЗОК

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 25 Mar 2020Publisher:Voronezh State UniversityJournal:Вестник ВГУ. Серия: Экономика и управление (issn: 1814-2966, Copyright policy )

doi: 10.17308/econ.2020.1/2766

ОСОБЕННОСТИ КОМПЛЕКСА МАРКЕТИНГА НА МЕЖДУНАРОДНОМ РЫНКЕ ПАССАЖИРСКИХ АВИАПЕРЕВОЗОК

Abstract

Проводится анализ характерных изменений, происходящих в традиционном комплексе маркетинга, под влиянием отраслевой специфики рынка пассажирских авиаперевозок. Рассматриваетсяданный процесс трансформации комплекса маркетинга как на внутреннем, так и на международном рынках.

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Keywords

Economics as a science, комплекс маркетинга, международный рынок, HG1-9999, пассажирские авиаперевозки, HB71-74, Finance

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 1
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Average
Average
gold