
The article aims at the description of the algorithm of a forensic linguist work on the analysis of wordmarks(trademarks) for identity and similarity to the degree of confusion. The algorithm is described by a case study from expert practice – comparison of the names of reputable companies “Chickenses” and “Chickentses”, the first of which is a trademark registered within the territory of the Russian Federation.
similarity to the point of confusion, лингвистическая экспертиза, ассоциативный эксперимент, forensic linguistics, P1-1091, phonosemantic analysis, фоносемантический анализ, K, товарный знак, associative experiment, trademark, Philology. Linguistics, Law, сходство до степени смешения
similarity to the point of confusion, лингвистическая экспертиза, ассоциативный эксперимент, forensic linguistics, P1-1091, phonosemantic analysis, фоносемантический анализ, K, товарный знак, associative experiment, trademark, Philology. Linguistics, Law, сходство до степени смешения
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