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Methodical Approaches to Assessing the Competitiveness of Restaurants on Special Orders (Catering)

Authors: Kostyshina, Tatyana; Kyrnis, Natalia;

Methodical Approaches to Assessing the Competitiveness of Restaurants on Special Orders (Catering)

Abstract

The purpose of the research is to determine the methodological approach to assessing the competitiveness of restaurants under catering. The research methodology. The solving of the tasks was done through financial analysis, questionnaire survey and abstract thinking. The scientific novelty of the article is to develop a methodological approach to assessing the competitiveness of restaurants under special orders (catering), which differs from other approaches by applying specific factors that greatly affect the market of catering services. Conclusions. The article considers the expediency of developing methodological approaches to assessing the competitiveness of restaurants under special orders (catering). The following components are proposed for assessing the competitiveness of this type of restaurant industry: quality of products, quality of service, qualitative and organizational composition of staff, efficiency of activities, efficiency of personnel management, price. For each of these components, indicators of their estimation and calculation formulas for the calculation of indicators are proposed, which should be included in the integral indicator of the assessment of the competitiveness of restaurants under special orders. It is proved that one of the main components of the competitiveness assessment is the financial evaluation of the competitiveness of the enterprise. To calculate the financial assessment of the competitiveness of restaurants for special orders, it is suggested that the following indicators be used: liquidity, solvency, profitability, business activity, market share of the enterprise, market place and income.

Keywords

HF1-6182, methodical approach; competitiveness assessment; financial indicators; restaurants on a special order; financial indicators of competitiveness, оцінка конкурентоспроможності, методичний підхід, фінансові показники, Commerce, ресторани за спеціальними замовленнями, фінансові показники конкурентоспроможності, методический подход; оценка конкурентоспособности; финансовые показатели; рестораны по специальным заказам; финансовые показатели конкурентоспособности, 658.821-047.44:640.432, методичний підхід; оцінка конкурентоспроможності; фінансові показники; ресторани за спеціальними замовленнями; фінансові показники конкурентоспроможності, Hospitality industry. Hotels, clubs, restaurants, etc. Food service, TX901-946.5

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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