- École Normale Supérieure France
- Mohammed V University Morocco
The Covid-19 pandemic crisis has made companies consider alternatives to the usual operating methods in order to ensure the continuity of their employees work and the offer of products and services to their customers. The current economic situation has therefore anchored the positioning of digital transformation as a lever for economic revival and evolution, and has reminded companies of the need to conduct this transformation in order to remain competitive. This paper is part of this debate and is in line with previous work on digital transformation frameworks. It develops the digital reflection from a strategic and above all multidimensional perspective. By adopting this vision, and starting from a global digital-oriented business strategy, it is proposed to decline it into business strategies through a digital roadmap. The article also proposes a framework of digital transformation based on these strategic guidelines and making all the dimensions that must be involved in a transformative process interact with each other.