CATEGORICAL IMAGE COMPONENTS IN THE FORMING SYSTEM OF A MARKETING TECHNIQUES MANAGER’S IMAGE CULTURE

Article Russian OPEN
Anna Borisovna Cherednyakova;
(2015)
  • Publisher: Naučno-innovacionnyj Centr
  • Journal: Sovremennye Issledovaniâ Socialʹnyh Problem (issn: 2218-7405)
  • Related identifiers: doi: 10.12731/2218-7405-2015-5-35
  • Subject: image | categorical component | imageology | self-concept | manager of marketing techniques | Social Sciences | H

<p class="x-----------" xml:lang="en-US">Based on the understanding of the image culture formation of managers of marketing techniques, as a representative of the social and communication interaction of public structures, categorical apparatus of image culture with an e... View more
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