publication . Article . 2017

Franchising and the internationalization of businesses: the case of fast food chains

Fadil Alnassar;
Open Access
  • Published: 01 Sep 2017 Journal: Przedsiębiorczość Międzynarodowa, volume 3, pages 23-36 (issn: 2543-537X, eissn: 2543-4934, Copyright policy)
  • Publisher: Uniwersytet Ekonomiczny w Krakowie - Krakow University of Economics
The objective of this paper is to investigate the role of franchising in the process of internationalization of the fast food industry. The paper hypothesizes that franchising is an effective means of internationalization in the fast food industry that increases the revenues of the company. The hypothesis of the paper will be tested using the linear regression analysis. This analysis studies the relationship between revenues (dependent variable) and the number of outlets and the number of employees (independent variables). The sample includes 15 fast food chains from the list of 100 top franchises of 2017. The study of the annual reports of these 15 fast food ch...
free text keywords: Revenue, Food chain, Variables, media_common.quotation_subject, media_common, Marketing, Internationalization, Food industry, business.industry, business, Originality, Internationalisation, franchising, fast food, revenues, factors, HF5001-6182
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