ONLINE MARKETING. CHALLENGES AND OPORTUNITIES FOR THE MILITARY HIGHER EDUCATION

Article English OPEN
Gheorghe MINCULETE; Maria -Ana CHISEGA-NEGRILA;
(2013)
  • Publisher: Regional Department of Defense Resources Management Studies
  • Journal: Journal of Defense Resources Management (issn: 2068-9403, eissn: 2068-9403)
  • Publisher copyright policies & self-archiving
  • Subject: educational management | educational marketing | online marketing | online marketing strategies | online promotion | online clients | military academic institutions | Military Science | U

The impact of the Internet on marketing is a radical phenomenon whose elements are diffi cult to quantify. The explosive dynamics of the phenomenon has determined unpredictable evolutions, shaking the very foundations of modern economics, and putting to the test modern ... View more
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