publication . Article . 2013

Competitividade no turismo: Uma comparação entre Brasil e Suíça

Maria Gabriela Montanari; Janaina de Moura Engracia Giraldi;
Open Access
  • Published: 13 Apr 2013 Journal: Revista Brasileira de Pesquisa em Turismo, volume 7 (eissn: 1982-6125, Copyright policy)
  • Publisher: ANPTUR - Associacao Nacional de Pesquisa e Pos Graducao em Turismo
Abstract
Despite the unstable global situation and the crisis in the euro area, world tourism has remained strong and with a positive growth in the last years. Besides, this activity has a great economic and social importance which is reflected in its ability to generate jobs and income. Thus, this article aims to analyze the competitiveness of the tourism sector in Brazil and Switzerland, comparing the two countries through competitive factors identified by the World Competitiveness Index in Tourism (Travel & Tourism Competitiveness Index - TTCI). Making this comparison, it was revealed that Switzerland is much more developed than Brazil in this sector and therefore has...
Subjects
free text keywords: Sociology, Sustainability, Competitive advantage, Terms of trade, Natural resource, Economy, Transportation infrastructure, Tourism, International comparisons, Economic geography, Theoretical research, Marketing, Turismo, Competitividade, Brasil, Suíça., Geography. Anthropology. Recreation, G, Recreation. Leisure, GV1-1860
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