Diagnosis of environmental marketing goods and services in the forestry sector Diagnóstico do marketing ambiental de bens e serviços do setor florestal

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Erlon Barbosa Valdetaro; Mayra Luiza Marques da Silva Binoti; Daniel Brianezi; Laércio Antônio Gonçalves Jacovine;
(2012)

<p>It was collected and subsequent analysed advertisements and advertising campaigns for companies of forest products and services in nine magazines and 91websites of the forest sector, seeking for advertising and marketing actions that had some kind of environmen... View more
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