Value-based pricing

Article English OPEN
Netseva-Porcheva Tatyana;
(2010)
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Publisher copyright policies & self-archiving
  • Subject: value-based pricing | value for the customer | perceived value | Marketing. Distribution of products | HF5410-5417.5

The main aim of the paper is to present the value-based pricing. Therefore, the comparison between two approaches of pricing is made - cost-based pricing and value-based pricing. The 'Price sensitively meter' is presented. The other topic of the paper is the perceived v... View more
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