publication . Article . 2017

GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN

Imam Santoso; Rengganis Fitriani;
Open Access Indonesian
  • Published: 09 Mar 2017 Journal: Jurnal Ilmu Keluarga dan Konsumen, volume 9, issue 2, pages 147-158 (issn: 1907-6037, eissn: 2502-3594, Copyright policy)
  • Publisher: Institut Pertanian Bogor
Abstract
Environmental problems become one of the strategic issues in achieving global competitiveness. One of the issues is products that are made from environmental friendly materials or known as green product. Furthermore, in green products marketing, the company also uses green packaging and green advertising concept. This study aimed to analyze the effect of green packaging, green products, and green advertising on consumer perception and purchasing intention. The study was conducted in Ketawanggede Village, Lowokwaru Sub-district, Malang City. The sampling method used nonprobability accidential sampling techniques. The numbers of respondents were 113 consumers in s...
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free text keywords: customer perception, green advertisement, green packaging, green product, purchasing intention, lcsh:The family. Marriage. Woman, lcsh:HQ1-2044, Advertising, Customer perception, Green advertising, Engineering, business.industry, business, Method of analysis, Environmentally friendly, Purchasing, Marketing
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