publication . Article . 2015

The Service Orientation and Employee’s Customer Orientation in Public Services Organizations

Andrada Iacob;
Open Access English
  • Published: 01 Jan 2015 Journal: Journal of Economics and Business Research, issue 2, pages 82-98 (issn: 2068-3537, eissn: 2068-3537, Copyright policy)
  • Publisher: Aurel Vlaicu University Editing House
This paper explores the relationships between service orientation and employees’ customer orientation in public services organizations. First, we will review the relevant literature on service orientation and employee’s customer orientation. Based on this theory, the research hypothesis is formulated. The research results will be followed by conclusions, limitations and future directions. At the construct level, we found positive direct relationships between service orientation and employees’ customer orientation. The regression model of the service orientation dimensions revealed significant positive effects of customer treatment and service standards communica...
free text keywords: service orientation, employee customer orientation, public services, customer interactions, customer treatment, lcsh:Business, lcsh:HF5001-6182, lcsh:Economic theory. Demography, lcsh:HB1-3840, lcsh:Economics as a science, lcsh:HB71-74
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