Design of Bi-Level Programming Model for a Decentralized Production-Distribution Supply Chain with Cooperative Advertising

Article Persian OPEN
Omid Amirtaheri; Mostafa Zandieh; Behrouz Dorri;
(2016)
  • Publisher: Allameh Tabataba'i University Press
  • Journal: Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī (issn: 2251-8029)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.22054/JIMS.2016.4167
  • Subject: Production-distribution supply chain; Stackelberg Game; cooperative advertising; bi-level programming; Meta-Heuristic Algorithm | Industrial engineering. Management engineering | T55.4-60.8

In this paper, we investigate a decentralized manufacturer-distributer supply chain. In addition to global advertisement, the manufacturer participates in the local advertising expenditures of distributer. Bi-level programming approach is applied to model the relationsh... View more
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