publication . Article . 2017

Marketing activities of higher education institutions

Vladimir Varadjanin;
Open Access
  • Published: 01 Jan 2017 Journal: Megatrend revija, volume 14, pages 305-326 (issn: 1820-3159, Copyright policy)
  • Publisher: Centre for Evaluation in Education and Science (CEON/CEES)
Abstract
Public sector marketing is a modern-day scientific discipline which is getting more and more attention. Institutions of higher education provide a specific kind of services to their users, which makes these institutions a part of the public sector. Due to dynamic changes in the environment, the demands and needs of higher education institution's users change, which makes it necessary to monitor these changes through certain marketing activities and adjust to them in order to satisfy the users' needs. Each higher education institution sets its own goals which, broadly speaking, are to meet their own needs, the needs of students and the society as a whole. Therefo...
Read more
doi: 10.5937/megrev1701305v
Subjects
free text keywords: marketing strategy, higher education institutions, instruments of marketing mix, competitive advantage, Economics as a science, HB71-74, Higher education, business.industry, business, Public relations, Marketing
Download fromView all 2 versions
Megatrend Revija
Article . 2017
Provider: Crossref
Megatrend Revija
Article
Provider: UnpayWall
Megatrend Revija
Article
Provider: Microsoft Academic Graph
Megatrend Revija
Article . 2017
Provider: DOAJ-Articles
17 references, page 1 of 2

9 Trmčić Snežana, Dragojlović Vladimir ,697.

10 Filipović Vinka, Kostić-Stanković Milica (2007), Marketing menadž,m„FenotN” Institut za menadžment, Beograd, 118.

11 Varađanin Vladimir, Dimić Goran, Viduka Biljana (2014): Primena marketing informacionog sistema u ustanovama visokog obrazovanja, IV Naučni skup Mreža 2014, Zbornik radova, Valjevo, 132.

12 Kotler Philip,109.

13 Filipović Vinka, Kostić-Stanković Milica ,119.

18 Kesić Tanja, Previšić Jozo (1998): Motivi upisa i zadovoljstvo nastavnim programom studenata ekonomskih i elektrotehničkih fakulteta u Hrvatskoj, Društvena istraživančjas,opis za opća društvena pitanja ,God.7, Studiranhjervuatskoj aspiracije i mogućnosti, 737. [OpenAIRE]

19 • Filipović Vinka, Kostić-Stanković Milica (2007): Marketing menadžment, „Fo N” Institut za menadžment, Beograd, 118, fn 10.

• Gajić Jelena (2010): Doktorski rad Marketing strategija u visokom obrazovanju, http://www.singipedia.singidunum.ac.rs/content/2322-Marketi-ng-str tegija-u-visokom-obrazovanju

• Ilić Milovan (2006), Marketing menadžme,nFtakultet za menadžment MPS, Beograd, 13,22, fn 3, 17. [OpenAIRE]

• Kesić Tanja, Previšić Jozo (1998): „Motivi upisa i zadovoljstvo nastavni programom studenata ekonomskih i elektrotehničkih fakuhlrtveat-a u skoj“,Društvena istraživanja- Časopis za opća društvena pitanja, Studiranje u Hrvatskoj aspiracije i mogućnosti,4-5/1998, 731-746, http://hrcak.srce.hr/ file/32182 (10.04.2016.) [OpenAIRE]

• Kolber Fransoa (2006): Marketing u kulturi i umetnosti, Klio, Beograd, 258, fn 14.

• Komisija za akreditaciju i proveru kvaliteta V(2o0d1i6č):kroz akreditovane studijske programe na visokoškolskim ustanovama u Republici Srbiji, http:// www.kapk.org/index.php?option=com_content&task=view&id=42&Ite mid=52 (30.04.2015).

• Kotler Philip (2001): Upravlјanje marketingo,mMate d.o.o.z, agreb. 109,114, fn 2, 12, 15.

• rodić Vesna (2011): „Uvođenje marketinga u obrazovanje“, Norma-časopis za teoriju i praksu, 2/2011, 185-194, fn 5, http://www.pef.uns.ac.rs/index.php/ component/phocadownload/category/11-norma?download=49:norma2011s (07.04.2016.)

• Salai Suzana, Božidarević Desanka (2009): Marketing istraživ,aUnnjeiverz-i tet u Novom Sadu, Ekonomski fakultet Subotica, Subotica, 99, fn 1.

17 references, page 1 of 2
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue