Marketing activities of higher education institutions
Varađanin Vladimir;
- Publisher: University Dzon Nezbit
- Journal: Megatrend Revija (issn: 1820-3159)
- Publisher copyright policies & self-archiving
Identifiers: - Subject: marketing strategy | higher education institutions | instruments of marketing mix | competitive advantage | Economics as a science | HB71-74
Public sector marketing is a modern-day scientific discipline which is getting more and more attention. Institutions of higher education provide a specific kind of services to their users, which makes these institutions a part of the public sector. Due to dynamic change... View more
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