An investigation on loyalty formation model in e-banking customers: A case study of banking industry

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Mahmood Reza Esmaeili; Amir Hooshang Nazarpoori; Masumeh Najafi;
  • Publisher: Growing Science
  • Journal: Management Science Letters (issn: 1923-9335, eissn: 1923-9343)
  • Publisher copyright policies & self-archiving
  • Subject: E-satisfaction | E-trust | E-loyalty Confirmation/disconfirmation theory | Structural equation model (SEM) | Business records management | HF5735-5746

E-banking plays an important role on increasing customer satisfaction and helps industry grow faster. Most banks try to retain their customers by introducing more electronic services to facilitate banking transactions. Creating loyalty through providing better banking s... View more
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