publication . Article . 2013

Economic and legal aspects of introducing novel ICT instruments: integrating sound into social media marketing - from audio branding to soundscaping

Daj, A.;
Open Access English
  • Published: 01 Dec 2013 Journal: Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences (issn: 2065-2194, eissn: 2065-2194, Copyright policy)
  • Publisher: Transilvania University Press
Abstract
The pervasive expansion and implementation of ICT based marketing instruments imposes a new economic investigation of business models and regulatory solutions. Moreover, the current status of Social Media research indicates that the use of social networking and collaboration technologies is deeply changing the way people communicate, consume and cooperate with each other. Against the backdrop of widespread availability of digital audio-video content and the growing number of “smart” mobile devices, business professionals have developed new strategies for achieving customer involvement and retention through digitally linking audio stimuli to the powerful networki...
Subjects
free text keywords: Sensory Marketing, Acoustic Branding, Sound Logo, Social Media Marketing, Soundscaping, Economic theory. Demography, HB1-3840, Economics as a science, HB71-74
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