Review of segmentation process in consumer markets

Article English OPEN
Veronika Jadczakov√° (2013)
  • Publisher: Mendel University Press
  • Journal: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis (issn: 1211-8516, eissn: 2464-8310)
  • Related identifiers: doi: 10.11118/actaun201361041215
  • Subject: segmentation process | segmentation | criteria | evaluation | Agriculture | S | Biology (General) | QH301-705.5

Although there has been a considerable debate on market segmentation over five decades, attention was merely devoted to single stages of the segmentation process. In doing so, stages as segmentation base selection or segments profiling have been heavily covered in the e... View more
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