Innovative character of marketing paradigm of education governance

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E. G. Sytnychenko (2014)
  • Publisher: Publishing House "Grani"
  • Journal: Granì (issn: 2077-1800, eissn: 2413-8738)
  • Subject: маркетинг | освіта | парадигма управління | філософія освіти | Political science | J | Philosophy (General) | B1-5802

The most common methodological basis for creating marketing paradigm of public education management is the allocation of general forms of marketing to management activities. Immediate methodological basis for the formation of the said paradigm was synthesis of marketing... View more
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