ATTITUDE TOWARDS ONLINE RETAILING SERVICES: A COMPARISON OF STUDENT AND NON-STUDENT SAMPLES

Article English OPEN
Siohong Tih; Sean Ennis; June M. L. Poon;
(2008)
  • Publisher: Universiti Sains Malaysia
  • Journal: Asian Academy of Management Journal (issn: 1394-2603, eissn: 1985-8280)
  • Publisher copyright policies & self-archiving
  • Subject: HF5001-6182 | online retailing services | Business | student surrogates | online consumer attitudes | internet users | electronic commerce
    acm: ComputingMilieux_GENERAL | ComputingMilieux_COMPUTERSANDEDUCATION

This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing the attitudes of students (n = 161) towards online retailing services with the attitudes of non-students (n = 252) towards such services. A stru... View more
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