Relations estimate between investment in digital media and financial variables of companies: a Colombian overview

Article Spanish OPEN
Amalia Novoa Hoyos ; Mauricio Sabogal Salamanca ; Camilo Vargas Walteros (2016)
  • Publisher: Universidad Ean
  • Journal: Revista Escuela de Administracion de Negocios (issn: 0120-8160)
  • Related identifiers: doi: 10.21158/01208160.n80.2016.1313
  • Subject: Mercadeo por internet | Comportamiento del consumidor | Comercio electrónico | Commerce | HF1-6182 | Business | HF5001-6182

This article shows a first estimate about the relationship between investment in digital media and some financial variables in Colombia. First, a literature review is made about the impact of marketing and digital marketing in Company performance. Then, an analysis of t... View more
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