Relations estimate between investment in digital media and financial variables of companies: a Colombian overview
Amalia Novoa Hoyos
Mauricio Sabogal Salamanca
Camilo Vargas Walteros
- Publisher: Universidad Ean
Revista Escuela de Administracion de Negocios
Mercadeo por internet | Comportamiento del consumidor | Comercio electrónico | Commerce | HF1-6182 | Business | HF5001-6182
This article shows a first estimate about the relationship between investment in digital media and some financial variables in Colombia. First, a literature review is made about the impact of marketing and digital marketing in Company performance. Then, an analysis of t...