Marketing Green Fertilizers: Insights into Consumer Preferences

Article English OPEN
Johannes Dahlin; Verena Halbherr; Peter Kurz; Michael Nelles; Carsten Herbes;
(2016)
  • Publisher: MDPI AG
  • Journal: Sustainability (issn: 2071-1050)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3390/su8111169
  • Subject: private gardeners | discrete choice experiment | biogas digestate | TJ807-830 | TD194-195 | Renewable energy sources | GE1-350 | Environmental sciences | Environmental effects of industries and plants | green fertilizer marketing
    mesheuropmc: health care economics and organizations

In an effort to support the long-term viability of the bioenergy industry through an end market for digestate, we investigated purchasing preferences for fertilizer product features in the home gardening market. We conducted a discrete choice experiment (DCE), presentin... View more
Share - Bookmark