ADVERTISING AVOIDANCE PADA IKLAN DI MEDIA TELEVISI

Article Indonesian OPEN
Indah Dwi Pratama; Ujang Sumarwan; Hari Wijayanto;
(2016)

One factor that can interfere with the absorption rate of viewers on television advertisement is advertising avoidance which shows the difference between the number of viewers who watch advertisement programs and the number of viewers who watch television programs. The ... View more
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