publication . Article . 2013

A factor analysis to find critical success factors in retail brand

Naser Azad; Seyed Foad Zarifi; Somayeh Hozouri;
Open Access English
  • Published: 01 Mar 2013 Journal: Management Science Letters (issn: 1923-9335, eissn: 1923-9343, Copyright policy)
  • Publisher: Growing Science
Abstract
The present exploratory study aims to find critical components of retail brand among some retail stores. The study seeks to build a brand name in retail level and looks to find important factors affecting it. Customer behavior is largely influenced when the first retail customer experience is formed. These factors have direct impacts on customer experience and satisfaction in retail industry. The proposed study performs an empirical investigation on two well-known retain stores located in city of Tehran, Iran. Using a sample of 265 people from regular customers, the study uses factor analysis and extracts four main factors including related brand, product benefi...
Subjects
free text keywords: Factor analysis, Retail brand, Market share adjustment, Business records management, HF5735-5746, Profit (economics), Advertising, Critical success factor, Psychology, Brand awareness, Marketing

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