The Dynamic Definition of the Advertising Campaign Budget

Article English OPEN
Ostrianyn Serhii O.; (2017)
  • Publisher: Research Centre of Industrial Problems of Development of NAS of Ukraine
  • Journal: Bìznes Inform (issn: 2222-4459, eissn: 2311-116X)
  • Subject: advertising campaign | budgeting | budgeting optimization | budget distribution | dynamic budgeting | Business | HF5001-6182

The article is aimed at exploring means for optimizing the budgeting of advertising activity, the optimal distribution of the advertising budget among several products, advertised by a company, and several advertising channels used during the distribution of an advertis... View more
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