Consumer perspective of omnichannel commerce

Article English OPEN
Kaczorowska-Spychalska Dominika;
(2017)
  • Publisher: Sciendo
  • Journal: Management (issn: 2299-193X)
  • Related identifiers: doi: 10.1515/manment-2017-0007
  • Subject: omnichannel commerce | retail trade | customer | Internet of Things (IoT) | M31 | Personnel management. Employment management | HF5549-5549.5

The evolution of hypermedia space and growing saturation of the market with mobile devices, an increasing role of Big Data, which allow for multidimensional analysis of data from offline and online markets, growing popularization of solutions of Market Intelligence supp... View more
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