Presenting a comprehensive market oriented model and evaluating its impact on organization performance

Article English OPEN
Mohammad Taqi Amini; Roozbeh Habibi;
  • Publisher: Growing Science
  • Journal: Management Science Letters (issn: 1923-9335, eissn: 1923-9343)
  • Related identifiers: doi: 10.5267/j.msl.2013.07.020
  • Subject: Market Orientation Strategy | Organization Performance | SEM | Business records management | HF5735-5746

Like other innovative strategies, companies have paid more attention to market oriented strategies in recent years. This has been focused by organizations for improved effectiveness and the organization performance accelerated a lot in business competition. In respondin... View more
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