Key provisions humanities research advertising and advertising exposure

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A. A. Sogorin;
(2015)
  • Publisher: Publishing House "Grani"
  • Journal: Granì (issn: 2077-1800, eissn: 2413-8738)
  • Publisher copyright policies & self-archiving
  • Subject: реклама | соціальна комунікація | соціально­гуманітарні наукові дисципліни | соціокультурний простір | Political science | J | Philosophy (General) | B1-5802

The basic directions of advertising studying as part of the research subject of separate social and humanitarian sciences. The definition of advertising is given. It’s considered as a holistic socio­economic phenomenon, which consists of three basic components: advertis... View more
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