publication . Article . 2004

Marketing reporting system

Hanić Hasan M.;
Open Access English
  • Published: 01 Jan 2004 Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364, Copyright policy)
  • Publisher: Srpsko udruženje za marketing
Abstract
The main components of a developed and good organized marketing information system are: internal reporting system, marketing reporting system, market research system and analytical marketing system. Marketing reporting system provides data and information about changes in business and micro marketing environment. This component of MIS ensures that marketing managers are up-to-date with what is going on, and to be informed about changes in company marketing environment.
Subjects
free text keywords: MIS, marketing, reporting, research, data, Marketing. Distribution of products, HF5410-5417.5
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