Marketing reporting system

Article English OPEN
Hanić Hasan M.;
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Publisher copyright policies & self-archiving
  • Subject: MIS | marketing | reporting | research | data | Marketing. Distribution of products | HF5410-5417.5

The main components of a developed and good organized marketing information system are: internal reporting system, marketing reporting system, market research system and analytical marketing system. Marketing reporting system provides data and information about changes ... View more
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