publication . Article . 2017

The Place of Digital Marketing on Turkish Small Businesses

Serhat Karatum;
Open Access English
  • Published: 01 Dec 2017 Journal: Journal of International Trade (issn: 2149-9748, Copyright policy)
  • Publisher: Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi)
Abstract
In the 21st century, technology develops rapidly and continuously and it affects every aspect of our lives. Marketing concept has been affected by these developments. What we want from marketing and reaching in an increasingly virtualized world is to be a lot faster than the past. Also, new marketing channels have emerged as well. Turkish small businesses, the building blocks of Turkish economy, have the chance of addressing the marketing problems and solving the problems with the digital marketing channels. Small businesses have time and cash money limitations and this restricts their development. It is aimed to inform Turkish small businesses about Turkish pop...
Subjects
free text keywords: Small Businesses, Digital Marketing, Turkish Businesses, Communication, Social Sciences, H
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