The Place of Digital Marketing on Turkish Small Businesses

Article English OPEN
Serhat Karatum;
(2017)
  • Publisher: Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi)
  • Journal: Journal of International Trade (issn: 2149-9748)
  • Publisher copyright policies & self-archiving
  • Subject: Small Businesses | Digital Marketing | Turkish Businesses | Communication | Social Sciences | H

In the 21st century, technology develops rapidly and continuously and it affects every aspect of our lives. Marketing concept has been affected by these developments. What we want from marketing and reaching in an increasingly virtualized world is to be a lot faster tha... View more
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