publication . Article . Other literature type . 2013

Market segmentation and the changing budget hotel industry in urban South Africa

Rogerson, Jayne M.;
Open Access English
  • Published: 01 Jan 2013 Journal: Urbani Izziv (issn: 0353-6483, eissn: 1855-8399, Copyright policy)
  • Publisher: Urban Planning Institute of the Republic of Slovenia
Market segmentation is a critical driver of change in the hotel industry, resulting in the appearance of differen tiated forms of hotel property developments, including budget hotels. International research on budget hotels is mainly limited to North America and Europe, with some more recent studies on emerging economies. This article examines the role of budget hotels within the wider restructuring of the South African hotel industry following the country’s re-e ntry into the global tourism economy after its democratic transition. Historically, the South African hotel industry became dominated by one- and two- star budget accommodation as a result of the countr...
free text keywords: segmentation, hotel industry, budget hotels, South Africa, City planning, HT165.5-169.9, residential neighbourhood, socio-cultural environment, community, Kathmandu, design guidelines, Geography, Planning and Development, Cultural Studies, Urban Studies, Architecture, Restructuring, Tourism, Economy, Democratization, Accommodation, business.industry, business, Hotel design, Legislation, Market segmentation, Emerging markets, Engineering
Digital Humanities and Cultural Heritage
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