publication . Article . 2017

Empirical Analysis on the Impact of Personality Traits on Different Categories of Mobile App Adoption

Gan Chunmei; Zhang Chunfu; Liang Xubin;
Open Access Chinese
  • Published: 01 Nov 2017 Journal: Zhishi guanli luntan, volume 2, issue 6, pages 457-463 (issn: 2095-5472, Copyright policy)
  • Publisher: LIS Press
Abstract
[Purpose/significance] This research attempts to investigate the impact of personality traits on the adoption and time spending of mobile photography apps, mobile game apps, mobile shopping apps and mobile video apps. [Method/process] 520 valid samples were collected by questionnaires and further analyzed by using the variance analysis and correlation analysis. [Result/conclusion] The result shows that agreeableness is positively associated with the adoption of mobile photography apps; conscientiousness is negatively associated with the adoption of mobile game apps; extraversion is positively associated with the adoption of mobile shopping apps, mobile video app...
Persistent Identifiers
Subjects
Medical Subject Headings: mental disorders
free text keywords: personality trait, lcsh:Bibliography. Library science. Information resources, lcsh:Z
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