A normative model for assessing competitive strategy

Article English OPEN
Ungerer, Gerard David ; Cayzer, Steve (2016)
  • Publisher: Stellenbosch University
  • Journal: South African Journal of Industrial Engineering (issn: 1012-277X, eissn: 2224-7890)
  • Related identifiers: doi: 10.7166/27-4-1431
  • Subject: normative approach | strategy assessment | e-business startups | business strategy | Industrial engineering. Management engineering | T55.4-60.8

The hyper-competitive nature of e-business has raised the need for a generic way to appraise the merit of a developed business strategy. Although progress has been made in the domain of strategy evaluation, the established literature differs over the ‘tests’ that a stra... View more
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