A normative model for assessing competitive strategy
Ungerer, Gerard David
- Publisher: Stellenbosch University
South African Journal of Industrial Engineering
(issn: 1012-277X, eissn: 2224-7890)
normative approach | strategy assessment | e-business startups | business strategy | Industrial engineering. Management engineering | T55.4-60.8
The hyper-competitive nature of e-business has raised the need for a generic way to appraise the merit of a developed business strategy. Although progress has been made in the domain of strategy evaluation, the established literature differs over the ‘tests’ that a stra...