ONLINE PRODUCT PURCHASE WITH DONATION PURPOSES: THE ROLE OF DONATION MOTIVATIONS AND ONLINE PURCHASE ELEMENTS ON PURCHASE INTENTION

Article English OPEN
Muhammet Ali TİLTAY ; Behçet Yalın ÖZKARA (2017)
  • Publisher: Akademik Platform
  • Journal: Business & Management Studies: An International Journal (issn: 2148-2586)
  • Related identifiers: doi: 10.15295/bmij.v5i1.100
  • Subject: Kâr Amaçsız Örgütler | Online Satın Alma | Bağış Motivasyonları | Business | HF5001-6182

Nonprofit organizations provide products and services via online shopping websites in order to procure financial sources. The consumers that purchase these products and services both make donations and fulfill their needs. This study examines the role of donation motiva... View more
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