publication . Article . 2018

Fueling the Gig Economy: A Case Study Evaluation of Upwork.com

Daryl D. Green; Craig Walker; Abdulrahman Alabulththim; Daniel Smith; Michele Phillips;
Open Access English
  • Published: 01 Feb 2018 Journal: Management and Economics Research Journal (issn: 2469-4339, eissn: 2469-4339, Copyright policy)
  • Publisher: HATASO
Abstract
With recent downsizing of talented professionals and the power of globalization to provide opportunities for more underdeveloped countries, the gig economy is a source of influence in today’s generation of professionals. Online outsourcing media have shown to be valuable resources for companies who need a specific set of skills for a limited period. This case study evaluates Upwork.com, one of the leading freelance websites in the gig economy; this article provides insights on how others should evaluate the power of this new economy in terms of opportunities for small businesses, entrepreneurs, and freelancers. Upwork has led the pack by providing a flexible pla...
Subjects
free text keywords: Upwork.com, Business case study, Freelancer, Gig economy, Global labor market, Business, HF5001-6182, Economics as a science, HB71-74
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