publication . Article . 2015

The role of the film as a media communications instrument for the tourist destination promotion strategy

Vladimir Pavkovic; Vinka Filipovic; Tamara Vlastelica-Bakic;
Open Access English
  • Published: 01 Jan 2015 Journal: Turističko Poslovanje, volume 2,015, issue 16, pages 75-88 (issn: 0354-3099, Copyright policy)
  • Publisher: Visoka turistička škola strukovnih studija, Beograd
Abstract
This paper analyses different film genres and their role as a media communications instrument for the tourist destination promotion strategy. The general objective of the paper is to point to the significance of film for the tourist destination recognisability as well as its perception in the public eye. The specific objectives of the paper are directed at the analysis of individual roles that different film genres have in the tourist destination promotion strategy. The research methods employed in the paper entail film identification and its role in media communications, the identification both of different film genres and their specific features, then, the obs...
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Subjects
free text keywords: feature film, documentary film, tourism-related report, promotional tourist film, media communications, lcsh:Recreation. Leisure, lcsh:GV1-1860, Marketing, Tourism, Advertising, Business
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