Competitive advantage and corporate communications

Article English OPEN
Mitić Sanja; Ognjanov Galjina;
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Related identifiers: doi: 10.5937/markt1304343M
  • Subject: competitiveness | reputation | corporate communications | Marketing. Distribution of products | HF5410-5417.5

Strategic importance of corporate communications and its role in the development of competitive advantage has attracted interest of numerous researchers in the fields of organization, management, marketing and public relations. Recent studies particularly emphasise the ... View more
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