Campaigning on the Internet: 2008 Presidential General Election Candidate Webpage

Article English OPEN
William L. Benoit ; Mark Glant ; Leslie Rill (2016)
  • Publisher: Hungarian Communication Studies Association
  • Journal: KOME: An International Journal of Pure Communication Inquiry (issn: 2063-7330, eissn: 2063-7330)
  • Related identifiers: doi: 10.17646/KOME.2016.24
  • Subject: 2008 | president | candidate webpage | Functional Theory | functions | topics | Communication. Mass media | P87-96

The Internet is becoming an increasingly important component of political campaigns. This study employed content analysis to apply Functional Theory and Issue Ownership Theory to Obama’s and McCain’s presidential candidate webpages in the 2008 campaign. Acclaims (92%) w... View more
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