Campaigning on the Internet: 2008 Presidential General Election Candidate Webpage
William L. Benoit
- Publisher: Hungarian Communication Studies Association
KOME: An International Journal of Pure Communication Inquiry
(issn: 2063-7330, eissn: 2063-7330)
2008 | president | candidate webpage | Functional Theory | functions | topics | Communication. Mass media | P87-96
The Internet is becoming an increasingly important component of political campaigns. This study employed content analysis to apply Functional Theory and Issue Ownership Theory to Obama’s and McCain’s presidential candidate webpages in the 2008 campaign. Acclaims (92%) w...