BOOK REVIEW: Advances in Electronic Marketing,

Article English OPEN
Reviewed by Dr. Ayhan YILMAZ;
(2005)

164Advances in Electronic Marketing, Edited by Irvine Clarke IIIand Theresa Flaherty, 2005, Hershey, PA: dea GroupReviewed by Dr. Ayhan YILMAZAnadolu University, Eskişehir-TURKEYThere are many challenges facing organizations today as theyincorporate electronic marketing... View more
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