publication . Article . 2005

BOOK REVIEW: Advances in Electronic Marketing,

Reviewed by Dr. Ayhan YILMAZ;
Open Access English
  • Published: 01 Oct 2005 Journal: The Turkish Online Journal of Distance Education (issn: 1302-6488, Copyright policy)
  • Publisher: Anadolu University, Eskisehir
Abstract
164Advances in Electronic Marketing, Edited by Irvine Clarke IIIand Theresa Flaherty, 2005, Hershey, PA: dea GroupReviewed by Dr. Ayhan YILMAZAnadolu University, Eskişehir-TURKEYThere are many challenges facing organizations today as theyincorporate electronic marketing methods into their strategy. Advancesin Electronic Marketing examines these challenges within three majorthemes: the global environment, the strategic/technological realm, andthe buyer behavior of online consumers.Each chapter raises important issues, practical applications, and relevantsolutions for the electronic marketer. Advances in Electronic Marketingnot only addresses Internet marketing an...
Subjects
free text keywords: Special aspects of education, LC8-6691
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