publication . Article . 2017

The Social Commerce System

Dubovyk Tetiana V.; Ortynska Valentyna V.;
Open Access English
  • Published: 01 Mar 2017 Journal: Bìznes Inform (issn: 2222-4459, eissn: 2311-116X, Copyright policy)
  • Publisher: Research Centre of Industrial Problems of Development of NAS of Ukraine
Abstract
The social commerce is a relatively new phenomenon, found in the little researched direction of trade. Research results by the authors have provided to systematize the views on the concept of «social commerce», characterize the social commerce system, propose measures to develop a social commerce strategy. The authors have defined the social commerce as expansion of e-commerce in the social networks on the Internet, in which social factors are significant, and consumers use the right to create content through the media via forums, ratings, reviews, and recommendations on different platforms. Enterprises are advised to use social tools to perform social interacti...
Subjects
free text keywords: social commerce, e-commerce, social communications, individuality of consumer, social communities, Business, HF5001-6182
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Article . 2017

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