The Social Commerce System

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Dubovyk Tetiana V.; Ortynska Valentyna V.;
(2017)
  • Publisher: Research Centre of Industrial Problems of Development of NAS of Ukraine
  • Journal: Bìznes Inform (issn: 2222-4459, eissn: 2311-116X)
  • Subject: social commerce | e-commerce | social communications | individuality of consumer | social communities | Business | HF5001-6182

The social commerce is a relatively new phenomenon, found in the little researched direction of trade. Research results by the authors have provided to systematize the views on the concept of «social commerce», characterize the social commerce system, propose measures t... View more
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