Necromarketing as Advertising Strategy in American Television

Article English OPEN
Shelton Amiee J. (2016)
  • Publisher: Sciendo
  • Journal: Social Communication (issn: 2299-5382)
  • Related identifiers: doi: 10.1515/sc-2016-0007
  • Subject: Marketing | Death in Marketing | Necromarketing | Television | P87-96 | Communication. Mass media | Marketing Communication | Advertising | Promotion
    acm: ComputingMilieux_MISCELLANEOUS

Significant research has been conducted regarding fear appeals, but little empirical evidence concerning death appeals is found. This study determined to what extent necromarketing exists in advertisements in American television. Through a content analysis of 1012 Ameri... View more
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