COMPETITIVE STRATEGY OF A FOREIGN MULTINATIONAL IN BRAZILIAN POULTRY PRODUCTION

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Denise Barros de Azevedo ; Liane Aparecida Aires da Silva Rengel ; Guilherme Cunha Malafaia ; Karim Marini Thomé (2012)
  • Publisher: Universidade Federal de Santa Maria
  • Journal: Revista de Administração da UFSM (issn: 1983-4659, eissn: 1983-4659)
  • Related identifiers: doi: 10.5902/198346596216
  • Subject: Strategy | Competitive forces | Distribution center | Poultry | Foreign multinational | Business | HF5001-6182

This paper addresses the question of the strategies involved in the import process of cages for laying hens, directed at the multinational enterprise distribution center. Identifies the reasons why a multinational company invests in Brazil, specifically in the city of A... View more
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