publication . Article . 2017

Exploratory analysis of coupling development strategy of tea culture and psychological traveling — Taking Wuzhou Liupao Tea as an example

Feng Yi;
Open Access English
  • Published: 01 Feb 2017 Journal: Research on Modern Higher Education (issn: 2310-8991, Copyright policy)
  • Publisher: Asian Academic Press Co., Limited
Abstract
Psychological travel is a new-type travel mode with wide applicability. From aspect of cultural connotation, tea culture is naturally related to psychological travel. The coupling of these two has generated “tea-culture” psychological travel product which can fit current social trend. Based on reference from literatures and materials, this thesis conducted field investigation and interviews for study. It illustrates the preconditions for the coupling of tea culture and psychological travel; and also analyzes the development strategy to couple tea culture and psychological travel. In this thesis, Wuzhou Liupao Tea is taken as the example to explore detailed appli...
Subjects
free text keywords: tea culture, psychological travel, coupling, Wuzhou Liupao Tea, Education, L, Education (General), L7-991
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