publication . Article . 2011

THE TRIAD SYMBOL-SHAPE-COLOUR IN LOGO GRAPHICS

Diana NICOLESCU Diana;
Open Access English
  • Published: 01 Nov 2011 Journal: Journal of Industrial Design and Engineering Graphics (issn: 1843-3766, eissn: 2344-4681, Copyright policy)
  • Publisher: SORGING
Abstract
In this article I have presented elements of logo design, shape-colour-symbol, that represent the graphic expression of identity as well as their importance when considering conceiving a logo. Creating a logo is an important process because the logo is considered the most representative feature of visual identity.
Subjects
free text keywords: logo, logo lifting, logo evolution., Engineering design, TA174, Mechanical drawing. Engineering graphics, T351-385
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