Market Structure in the Context of Developing Competitive Strategy

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Algirdas Krivka ; Romualdas Ginevičius (2011)
  • Publisher: Vilnius Gediminas Technical University
  • Journal: Mokslas: Lietuvos Ateitis (issn: 2029-2341, eissn: 2029-2252)
  • Related identifiers: doi: 10.3846/148
  • Subject: market structure | pure competition | monopoly | monopolistic competition | oligopoly | generic strategy | Technology | T | Science | Q

<p>The abstract deals with the application of positioning strategies under the conditions of classical market structures. It is discovered that the assumptions of pure competition leave no space for M. Porter’s generic cost leadership and differentiation strategies to b... View more
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