The role of off-line and online strategies for successful product positioning

Article English OPEN
Yaneva D. E.; Zlateva D. A.;
(2015)
  • Publisher: Sumy State University
  • Journal: Economic Processes Management (issn: 2311-6293, eissn: 2311-6293)
  • Publisher copyright policies & self-archiving
  • Subject: strategies | positioning | offline strategies | Economic growth, development, planning | HD72-88

The study of the article is done on off-line and online strategies that companies use for their successful positioning. The goal is to establish the role and the significance of the strategies for successful product positioning in off-line and online environment.
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