The role of off-line and online strategies for successful product positioningArticle English OPEN
Yaneva D. E.; Zlateva D. A.; (2015)
- Publisher: Sumy State University
- Journal: Economic Processes Management (issn: 2311-6293, eissn: 2311-6293)
Subject: strategies | positioning | offline strategies | Economic growth, development, planning | HD72-88
The study of the article is done on off-line and online strategies that companies use for their successful positioning. The goal is to establish the role and the significance of the strategies for successful product positioning in off-line and online environment.