publication . Article . 2016

Insights of School Head About Marketing Education Services Through Digital Media

Samer Iqbal;
Open Access English
  • Published: 01 Jun 2016 Journal: Journal of Education and Educational Development (issn: 2310-0869, eissn: 2313-3538, Copyright policy)
  • Publisher: Institute of Business Management
<jats:p>This study mainly focuses on the insights of a private school’s head pertaining to the use of digital media in educational marketing. The qualitative research paradigm was chosen for this study and in depth phenomenological interview was conducted from a head of a private school. Two themes were extracted from the data: Marketing educational services through digital media and its challenges, and digital media tool for marketing education services. The study revealed that the school head perceived the digital media to be cost-effective marketing strategy that was multidimensional and value-driven, but due to lack of awareness, skills, attitude, and sense ...
free text keywords: cost-effective marketing tool, digital media, educational marketing, mainstream media, Theory and practice of education, LB5-3640, Marketing research, business.industry, business, Marketing science, Public relations, Marketing strategy, Marketing, Business marketing, Marketing management, Digital marketing, Return on marketing investment, Engineering
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