publication . Article . 2015

CONTENT MARKETING – THE CONCEPT OF ALTERNAIVE FORM OF MARKETING ON EXAMPLE OF COURIER SERVICE COMPANIES

Katarzyna TUROŃ; Michał JUZEK;
Open Access English
  • Published: 01 Jun 2015 Journal: Scientific Journal of Silesian University of Technology. Series Transport (issn: 0209-3324, eissn: 2450-1549, Copyright policy)
  • Publisher: Silesian University of Technology
Abstract
In the thesis there was presented one of alternative form of marketing – content marketing. The concept was related to examples available on market and analyzed on courier companies services. There were presented methods of using content marketing to B2C areaby selected foreign courier companies. It was also mentioned about form of using content marketing to B2B area. Then were shown benefits and risks of content marketing. Finally,the concept of content marketing was related also to Polish courier service companies.
Subjects
free text keywords: Content marketing, content marketing in transport, courier service marketing, alternative form of marketing, Engineering (General). Civil engineering (General), TA1-2040, Transportation engineering, TA1001-1280
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