CONTENT MARKETING – THE CONCEPT OF ALTERNAIVE FORM OF MARKETING ON EXAMPLE OF COURIER SERVICE COMPANIES

Article English OPEN
Katarzyna TUROŃ; Michał JUZEK;
(2015)
  • Publisher: Silesian University of Technology
  • Journal: Scientific Journal of Silesian University of Technology. Series Transport (issn: 0209-3324, eissn: 2450-1549)
  • Publisher copyright policies & self-archiving
  • Subject: Content marketing | content marketing in transport | courier service marketing | alternative form of marketing | Engineering (General). Civil engineering (General) | TA1-2040 | Transportation engineering | TA1001-1280

In the thesis there was presented one of alternative form of marketing – content marketing. The concept was related to examples available on market and analyzed on courier companies services. There were presented methods of using content marketing to B2C areaby selected... View more
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