Mobile Apps: Improve Airports ́ Brand Image and Differentiate Among Competitors

Article English OPEN
Lázaro Florido-Benítez (2016)
  • Publisher: Universitat de Barcelona
  • Journal: ARA: Revista de Investigación en Turismo (issn: 2014-4458)
  • Subject: app | Image-perception | HT321-325 | The city as an economic factor. City promotion | information | GV181.35-181.6 | satisfaction | Recreation leadership. Administration of recreation services
    acm: ComputerApplications_MISCELLANEOUS | ComputerApplications_COMPUTERSINOTHERSYSTEMS

The image airports project via their applications (apps) affects -- directly or indirectly--passengers’ satisfaction. Today, airports are competing among each other to attract more airlines and passengers to improve commercial revenues. Airport apps (as mobile marketing... View more
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