publication . Article . 2016

Mobile Apps: Improve Airports ́ Brand Image and Differentiate Among Competitors

Lázaro Florido-Benítez;
Open Access English
  • Published: 01 Jul 2016 Journal: ARA: Revista de Investigación en Turismo (issn: 2014-4458, Copyright policy)
  • Publisher: Universitat de Barcelona
Abstract
The image airports project via their applications (apps) affects -- directly or indirectly--passengers’ satisfaction. Today, airports are competing among each other to attract more airlines and passengers to improve commercial revenues. Airport apps (as mobile marketing tools) are offering a wide range of opportunities to both passengers and airports. Apps are the best solution if airports want to improve the passenger experience as well as differentiate themselves from their competitors. The results from this investigation reveal that an airport’s image-perception has either a positive or negative effect on customer satisfaction. Our structural equation model c...
Subjects
ACM Computing Classification System: ComputerApplications_COMPUTERSINOTHERSYSTEMSComputerApplications_MISCELLANEOUS
free text keywords: Image-perception, app, information, satisfaction, Recreation leadership. Administration of recreation services, GV181.35-181.6, The city as an economic factor. City promotion, HT321-325
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